HEY, I'M CHLOE.
Mama of two, Adelaide-based, and... as of a few weeks ago... someone learning to ice skate from scratch. At 28. For no reason other than I wanted to because it's FUN.
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I've been creating content for 10 years now, through running my own business and now working full-time in marketing and comms. Somewhere along the way it stopped feeling like a job and started feeling like... well, my life, filmed. Mum stuff, career stuff, and now, apparently, ice skating stuff too.
10 years behind the camera
(and the caption)
I'm not new to this. I've spent ten years creating content — first for a real estate sales agent, then my own business, then as a co-founder of another business, and now as a social media and marketing coordinator... and always on my own accounts in between.
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I know how to write a hook that stops someone mid-scroll, at 9pm, who only opened their phone to check a message (IKYK). I know how to shoot something that feels like a real person sharing something to their mates, rather than a over-scripted ad, and how to get a piece of content finished instead of stuck in drafts for weeks. That experience is exactly what shows up when I make UGC for a brand.
Mama of two, figuring it out in real time
I have two cheeky monkeys... I mean kids, a full-time job, and about six other things going on at once — and honestly, that's part of why my content works. I'm not performing a lifestyle, I'm just living mine, camera rolling.
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If a product helps me get through the tantrums, the school run, or a Tuesday that's gotten away from me, you'll know, because I'll be sharing it; no gatekeeping here.
Falling for a new hobby (literally)
Yep, a few months ago I bought my first pair of ice skates and started lessons — alongside my eldest daughter on Tuesdays (and a bunch of other 5-10 year olds). No goal of becoming a figure skater, no pressure to be good at it. Just me, trying something new that's fun, great cardio, and challenging AF.
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It's already become one of my favourite things to document, because it's the most "me, actually trying something for myself" content I've made in a long time.
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That's basically my creation method in a nutshell: real, a little unpolished, slightly quirky, and made by an actual person, not a script.
READY TO COLLAB??
Got a brand, a product, or just an idea? Flick me an email and let's make something worth watching.
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E: chloeee.nicholeee@gmail.com